How to Run Outreach to LinkedIn Event Attendees and Group Members
LinkedIn events and groups hand you a shared context a cold list never will. Here is how to build the audience, write the opener and avoid the traps.
Marco Colombo 7 min
LinkedIn outreach
How to run LinkedIn outreach that gets replies: connection requests, personalization, Sales Navigator, signals and safe sending limits.
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LinkedIn posts
LinkedIn Account Restricted — How to Recover It and Keep Outreach Running
What each LinkedIn restriction type actually means, how the appeal really works, and how to keep outbound moving while your account is locked.
Daniel Okafor 8 min
Sales Navigator vs LinkedIn Premium: which one you actually need for outreach
Sales Navigator and LinkedIn Premium solve different problems. Here is which one an outreach team actually needs, and when neither is your real constraint.
Daniel Okafor 8 min
The best time to send LinkedIn messages — and why targeting beats the clock
Everyone asks when to send LinkedIn messages. The honest answer is that send-time moves your reply rate far less than who you message and what you say.
Marco Colombo 7 min
Your LinkedIn profile is the landing page for every message you send
When your outreach lands, the prospect checks your profile before they reply. Here is how to turn that profile into the page that earns the meeting.
Marco Colombo 8 min
LinkedIn outreach message templates: what to write in the note and first message
Copy-paste templates rarely get replies. Here are the message structures that do, for the connection note, the first message and the follow-up.
Daniel Okafor 8 min