Your LinkedIn profile is the landing page for every message you send
When your outreach lands, the prospect checks your profile before they reply. Here is how to turn that profile into the page that earns the meeting.
Marco Colombo 8 min
Blog
Outbound, written down.
What we learn running autonomous outreach for hundreds of teams — the messaging that gets replies, the timing that gets meetings, and the numbers behind both.
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Posts
WhatsApp Message Templates for B2B Sales — Approval, Categories and Common Rejections
Why WhatsApp Business templates get rejected, how the marketing and utility categories differ, and how to write B2B templates Meta approves the first time.
Marco Colombo 6 min
LinkedIn outreach message templates: what to write in the note and first message
Copy-paste templates rarely get replies. Here are the message structures that do, for the connection note, the first message and the follow-up.
Daniel Okafor 8 min
How to Warm Up a WhatsApp Number for B2B Outreach — and Not Get Banned
A practical guide to warming up a WhatsApp number for B2B outreach: sending limits, quality rating, opt-in, and what actually triggers a ban.
Marco Colombo 6 min
How to scale LinkedIn outreach without getting your accounts restricted
Scaling LinkedIn outreach is a sequencing problem, not a volume one. Here is how to add senders and seats without triggering restrictions or losing reply quality.
Marco Colombo 7 min
What a Booked Meeting Actually Costs on LinkedIn, WhatsApp, and Both
Adding WhatsApp to LinkedIn outreach can lower your cost per booked meeting, or quietly raise it. Here is the maths by channel mix, and the levers that move it.
Lina Alvarez 7 min
